Your Company

Without a clear vision or a picture, a company simply floats along aimlessly with no specific goal. Employees become disconnected, customers drift and management gets frustrated.With a clear, successfully communicated vision that everyone embraces, management has a clear focus when making decisions, and employees feel they are part of something bigger than their individual positions. A shared vision provides a starting point for company decisions, operations, marketing, technology and finance.

Visions are as varied as the companies that create them. Some focus on competition, others center on product and service, while still others concentrate on community contributions. Some visions articulate an ambitious goal, while others specify market share. We believe that without your own vision your customers are blindly finding their way around your company. They will develop their own vision of your company and take a path in different direction that can damage your business.

Communicating your vision

Developing a vision takes time and effort. Don’t waste that investment by keeping your vision a secret on a piece of paper tucked in your desk. Tell the world and get people excited about it! When people feel invested in a larger purpose, their individual roles become more meaningful. Your vision should not be articulated with just words on paper but with actions and visuals that can build on the emotional attachment.

Creating your own Vision by clarifying your company’s core purpose.

Why are you in business?  Dig deep to reach the value your company provides to customers. How are your customers better off after doing business with you? What specific problems/challenges/pain do you resolve for them?

Identify your company’s core values like innovation, creativity, integrity, social responsibility, education and service.

Think big picture.

Creating a company vision allows you to think big about your company. Let go of your objections and insecurities, listen to your employees’ ideas. Think optimistically and enthusiastically about the dream for your company. Are you open to changing the markets you operate in but unwilling to sell certain products? Firm decisions in this area will focus your vision.

Collaborate with your management team and key stakeholders.

Draft a few possible visions and get feedback on them. Brainstorm with key management, employees and other invested parties. Narrow down your choice and you’ve got a vision. By Developing an effective vision you keep everyone in the company united and moving in the right direction.