Why is Branding important?

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.A brand is an identifiable entity that makes some specific promise of value.

Branding is used to create emotional attachment to products and companies. Branding efforts create a feeling of involvement, a sense of higher quality, and an aura of intangible qualities that surround the brand name, mark, or symbol.

Successful branding efforts build strategic awareness where people not only recognize your brand, but they also understand the distinctive qualities that make it better than the competition. Branding is more important today than ever due to ever-increasing advertising clutter, media fragmentation, the commoditization of products, and the seemingly limitless choices we are offered in just about every product category.

To rejuvinate your brand you need to work hard to ensure that you are offering your customers a  clear differentiated value and unique benefits. As a company and world around changes from year to year it easy to loose track and just fade back into the clutter. The need for branding has never been greater.

Benefits you will enjoy when you Rejuvinate to a strong brand:

• A strong brand influences the buying decision and shapes the ownership experience.

• Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion– not necessarily just for logical or intellectual reasons.

• A strong brand can command a premium price and maximize the number of units that can be sold at that premium.

• Branding helps make purchasing decisions easier. In this way, branding delivers a very important benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.

• Branding will help you “fence off” your customers from the competition and protect your market share while building mind share. Once you have mind share, you customers will automatically think of you first when they think of your product category.

• A strong brand can make actual product features virtually insignificant. A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products.

• A strong brand signals that you want to build customer loyalty, not just sell product. A strong branding campaign will also signal that you are serious about marketing and that you intend to be around for a while. A brand impresses your firm’s identity upon potential customers, not necessarily to capture an immediate sale but rather to build a lasting impression of you and your products.

•  Branding builds name recognition for your company or product.

• A revitalized brand that will help articulate your company’s values and explain why you are competing in the todays marketplace.

Contact ImagePatrol and let’s get started.