Branding Digital in Today’s World.

The incredible acceleration in digital technology over the past few years has not changed the rules of building a powerful brand. Rather, the proliferation of digital tools and tactics has magnified everything marketers know to be true about creating and managing great brands.

• We know that gaining significant insight about what consumers think and feel is essential to smart branding. Digital technology magnifies what consumers are saying about brands. More than this, it enables us to see what they’re actually doing. Digital tools allow us to monitor consumer behavior.

• We know that establishing something that differentiates our brands from others in the category in a relevant way is essential to smart branding. Digital technology enables us to see very clearly what the competition’s up to, how and why consumers compare one brand to another and how our brands stand up.

• We know that delivering on a brand promise is essential to smart branding. Digital technology allows consumers to let the world know in an instant whether (or not) a brand has met their expectations. Digital tools let them magnify, amplify and share their opinions.

• We know that creating branded experiences that are engaging, creative and memorable is essential to smart branding. Digital technology is inherently interactive, thereby making it possible to engage consumers in more memorable and compelling ways than ever before.

ImagePatrol can help you with smart ideas when using digital technology to do smart branding


Digital Branding from Chris Schaumann


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