Because no two companies, products or services are alike.

Studies have indicated that we are in an economy where products and services are becoming more of the same to the consumer. They are not seeing any different between one product or service over another and are buying on price alone. What this means to us, is that the differentation between like products and services has been lost in their marketplace. There is no doubt that this downturn economy has had a part in this. Marketers are not spending money in this area opting for a quick fix with a digital lead generating tool instead.

In today’s increasingly competitive marketplace, your brand has to break through the clutter. It has to fully reflect the positioning of your company, product, or entire product line. It must reinforce your strategic plan.

At ImagePatrol, we specialize in creating such brands, but we don’t do it alone. We firmly believe powerful branding takes partnership with you, which is why we cultivate productive relationships with clients. Working together, we repeatedly develop world-class brands that have immediate impact and long-term market power.

Look through our site and get familiar with us. Then we would like to get to know you and have a conversation about your company. Those first ideas are on us.

The list below is for potentially new clients that need to know we are creditable and professional in our profession. Our clients already know.

Awards: from Hammermill Paper Company, Crystal Clarion Award from Women in Communications, NAMA- National Agri-Marketing Association Awards, Oliver Award from AdFed, ProSales Excellence Awards in a Marketing/Customer Service Program and others.

Speaker: for various organizations on subjects about the Internet and brand communications. (Women in Communications, Inc, IABC

Teacher: Minnesota, Brainco and self-sponsored seminars,  Professional groups

Published/quoted: in Minnesota Business Journal, Minneapolis/St.Paul Magazine, HOW magazine and a news clip aired on KSTP-TV.

Certified: in “Leadership Training” and recognized by the community as a “Volunteer of the Year in 2009.

Press: Work highlighted in the Clinton Administration with HealthPartners for delivering preventative health initiatives with HealthPartners’s membership magazine “Discover”.

Served: on the Board of Directors for NativeGrains, Inc. ·

Creative Brand Intelligence – serving businesses and organizations  (Healthcare, Medical device, Agriculture, Manufacturing and Construction)

Successful history of design and developing brand strategy with start-up and start-over companies. • Rejuvenating a company’s brand image and repositioning them for better marketplace performance. • Experience applying brand strategy using precise tactics directed to a targeted audience.

Rick, the founder of ImagePatrol, Inc., a design, web & brand vision company, started his professional career in 1976 as a designer with one of Ohio’s top design firms. After a few years, he moved to Minneapolis in 1979 where he joined a large creative group at Webb Publishing Company. He quickly became the Senior Art Director of their special design and tactical group responsible for presenting new publication concepts to Fortune 500 companies. Under his direction the company acquired accounts such as Farmers Insurance Group, AAA and advanced Webb’s In-flight publications of Northwest, TWA and Frontier Airlines.  Desiring to expand his breath of experience he resigned from Webb Publishing to form the partnership of Pollock/Haro and Associates in 1983 and in 1989 went solo with his company, Pollock Design Group. After 11 years of growth and creative/brand recognition, Rick realized that technology would become a major contributor to future business marketing and brand success. He embraced this by created Orbit Interactive, Inc. in April of 1994. His company would become an innovator of interactive new media technology and a leader in World Wide Web communications and development. He would present and demonstrate this to many businesses through seminars and speaking engagements. Orbit would build some of the very first websites for companies as large as UnitedHealthcare. As the technology momentum grew with the World Wide Web and interactive technology, Orbit expanded into interactive CD publishing where it caught the eye of a large educational publisher. They would acquire his company after only a few years and Rick would stay on for a few years longer as their Executive Director of Orbit Interactive.

After taking a short interim management position at Ludlow Advertising as their Vice President of Creative and Marketing, Rick would soon fine himself looking forward again to technology. With the ever so fast advancing e-learning arena beginning to take hold, Rick accepted a Director level position at LogicBay, Inc. There, he would lead the design and creative development of a large corporate e-learning and e-business (Internet) solution provider. Working with clients such as Prudential, John Deere, Maytag, Cargill, Ford Motor Company, U.S. Army, General Motors, 3M, Lockheed Martin, Freightliner, Lucent, GE Fanuc and others, he would help build new revenue streams through the packaging of intellectual capital online. There, Rick would work along side some of the biggest brands in the world and would translate them for the new technology platforms.

Today, at ImagePatrol, Inc., he brings this experience forward to help companies realize their brand vision and promise through precise brand positioning. With his diverse media and technology background grounded on a traditional foundation, Rick can deliver the creative edge companies need in today’s changing marketplace. He continues to lead the way by advancing business brands through intelligent brand marketing using the Internet and other avenues such as the growing social networks. Currently, he serves companies within the Healthcare, Medical device, Manufacturing and Construction markets. In some cases his clients have reported as much as a 20% to 30% increase in sales in which they have contributed directly to Rick’s work rejuvenating their company’s brand.

Nancy Krocak– Client Relations

Through interactive creative processes, ImagePatrol helps our clients strategically start-up, rejuvenate and preserve to strengthen their brands.

By utilizing methods of Define, Design, Develop and Deploy, We delivers individualized creative solutions. With more than 25 years experience, Nothing matters more than our clients’ satisfaction. Our goal is to establish a valuable, long-term rapport that endures long after the completion of the project.

Tagline Development

Taglines are another opportunity for a brand to communicate with its audience. They can describe what a company does or depict the tone of the brand as well as provide a connection between the name and the company message. Tagline development follows a similar process as name development.

Digital Brand Positioning

Our experts start by listening, letting customers become collaborators with viral media and social marketing campaigns. We identify where it best to market and keep you on top of what’s new. We assist in finding partners, publishers and relationships online that can move your brand through the digital climate. Whether a website or a blog we will define your brand into digital marketplace and track it through it’s digital environment.

Standards Manuals

We provide the necessary tools for effective brand management. While utilizing a customized approach based on the unique needs of our client. We begin by evaluating where and how the logo will be used, and by whom, in order to provide information that will contribute to efficient and effective utilization of the design in a variety of applications.

Market Research

However, research is only as good as the survey, sample selection and interpretation. Our clients depend on us and our partners for reliable testing to introduce, manage and facilitate brand equity through all phases of a brand’s life cycle. From brand positioning, messaging and architecture to naming, tagline and design our testing methodologies have consistently proven successful. The result: brand strategies and identities are validated through customized market research and positioned for success in the marketplace.

Marketing Net

Any and all media we use must connect to your brand and interact with each tactic we deploy. We strive to maintain the maximum impact for your investment through what we call a marketing net.

Over 12 years in business partnering with businesses to realize their vision.

In June of 1997, ImagePatrol was launched with our mission to deliver vision through great imagery. Through an economy of ups and downs we have managed to help businesses own their target audiences. ImagePatrol’s team of experienced creative professionals are key to our clients success but their strong relationships with us are key to ours.

In today’s increasingly competitive marketplace, your brand has to break through the clutter. It has to fully reflect the positioning of your company, product, or entire product line. It must reinforce your strategic plan. Your customers or clients today are now looking deeper into your company and your products to reflect your core values through social responsiblity.

At ImagePatrol, we think visually and build brands through strong imagery. We can start-up, rejuvinate or preserve your brand and build into it a communication program that reflects the current environment that leads you to future success.

Most people are visual learners; a recent study by the U.S. Federal Government suggested that up to 83% of human learning occurs visually. The study also indicated that information which is communicated visually is retained up to six times greater than information which is communicated by spoken word alone. With information like that, we pay attention. 80% of Americans adults say they are motivated to some extent by green considerations, according to a new consumer survey from the Natural Marketing Institute (NMI)

We firmly believe powerful branding takes partnership with you, which is why we cultivate productive relationships with clients. Working together, we repeatedly build visual brands that have immediate impact and long-term staying power.

Although visual branding is essential, we also see words through conversation becoming great brand tools on the online social networks.  However the world develops around your industry, we deliver brands that are validated by market research – brands that your organization can successfully apply.