Email Advice

Here is an interesteing article I found on the Web from February 2010, The Wall Street Journal: Many of us think we use email well. We don’t. Too many of us rush, causing confusion and requiring more time to clarify misunderstandings later. We miss chances to build relationships, motivate others, close deals and convey important information. Top Ten Mistakes Managers Make With Email By TIM FLOOD, The Wall Street
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What is Branding?

The word brand is derived from Old English meaning, “burning stick”.  The ancient Egyptians used livestock branding as early as 2700 BC as a theft deterrent, as stolen animals could then be readily identifiable. Around the 10th century merchants marked simple linear designs to prove ownership of goods that were missing due to shipwrecks, pirates, or other mishaps. They were also useful for the tracking of goods by people who
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Starting a Start-up

Want to start a start-up? March 2005 (This essay is derived from a talk at the Harvard Computer Society.) You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible the best way.  Most startups that fail do it because they fail at one of these.  A startup that does
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Branding Digital in Today’s World.

The incredible acceleration in digital technology over the past few years has not changed the rules of building a powerful brand. Rather, the proliferation of digital tools and tactics has magnified everything marketers know to be true about creating and managing great brands. • We know that gaining significant insight about what consumers think and feel is essential to smart branding. Digital technology magnifies what consumers are saying about
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Brand Perception

Brand is essentially the sum of all experiences related to your product, service, and your company that makes and delivers your product. Brand perceptions are shaped by those personal experiences your customer has with quality, reliability and ease of use as well as emotional experiences your customer associates with your product or company. These experiences and perceptions are developed over time through a variety of sources such as:
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The Power of the Visual Brand

Whether you actively control it or not, you already have a brand. Your customers and prospects associate positive and negative attributes to your brand.  The positive attributes are part of the reason you’re successful.  Your inability to build on the positive attributes, or change the negative ones, can impact your bottom line. Your brand is your promise to the customer. It is reflected and reinforced in your logo, your
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Who are you?

Can you answer these questions?  Can your customers? Who are you? What makes you different? What are your strengths and weaknesses? Why should people buy from you? When your name is mentioned, what do people immediately think of? What is your promise to them? Can you live up to that promise?



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