Marketing research and studies provide information that is relevant, accurate, reliable, valid, and current. In todays competitive marketing environment good decision making requires that marketing research and those relevant studies provide sound information.

Sound decisions are not based on gut feeling, intuition, or even pure judgment. It is because of this responsibility to good thought that ImagePatrol will post  studies that support or discourage positions within the marketplace.

We make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs.  These decisions are complicated. Research helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers.